Research has shown that nearly 30% of searches will be performed by voice this year. If you haven’t started making your website voice-friendly in 2020, it’s time to start. Keep reading to learn some of the reasons why voice friendliness is important and how it can help your company’s SEO.
- Voice search is faster than regular search. Voice search can process over 100 words per minute, while a person spends about a minute typing 30-35 words. Customers want to be able to find what they need online in the easiest, quickest way possible. Making your website easy to find via voice search increases overall user traffic and attracts visitors to your site that otherwise might not find it.
- It generates local traffic. According to seoClarity, around 22% of voice searches are inquiries about local information, like restaurants and shopping near the user’s geographic location. When a customer performs a local search on a whim, it’s being done on their mobile device, and often while they’re walking or commuting, so they’re likely to perform the search by voice. By including long-tail keywords (e.g. “What are some good restaurants near me?”), you ensure that your business naturally pops up in local searches.
- It drives AI capabilities. Artificial intelligence (AI) is one of the fastest-growing industries in the world. It now backs all known searches, adding ease to the already-convenient voice search option. Based on past and present user patterns, AI automatically understands what the user is searching. For example, if a customer frequents a certain chain restaurant, AI would make that restaurant pop up by default when the customer says “chain restaurants near me” or “American food.” Voice search drives the already thriving AI industry and adds value to your company with the convenience and options it gives your customers.