What Are the Benefits of Using Stories for Social Media Advertising

Our New Jersey social media marketing experts believe in utilizing Instagram and Facebook stories for digital advertising.

What are Stories?

Stories have been the main feature of Snapchat since 2012, but Instagram and Facebook didn’t begin utilizing them until 2016 and 2017, respectively.  They are temporary, mobile-oriented images and videos that appear outside of users’ regular feeds and only last 24 hours before automatically deleting themselves.  If you want them to last longer, you need to use the Highlights feature.

Benefits of Using Stories for Your Business’s Advertising

Businesses in New Jersey and beyond reap the following benefits from advertising via Facebook and Instagram stories:

• They create a sense of urgency. Since stories are only available for 24 hours before disappearing, they create a sense of urgency for your customers that a regular post doesn’t always have.  If you’re advertising a limited-time promotion, stories are beneficial because the customer can’t say, “I’ll just go back to it later,” and then miss out on the deal. 

• They get more attention from your customers. The average person’s attention span lasts for 8 seconds, about four seconds less than what it did 20 years ago.  Much of this is due to sensory overload.  Regular posts often contain a lot of information at once, and they tend to get lost in the clutter of customers’ newsfeed.  Facebook and Instagram stories allow you to provide information in short bursts, which is viewed separately from the rest of their feed.

• You generate more organic leads and engagement. Using stories enables you to reach a wider audience than only using posts.  500 million users on Instagram, and 300 million users on Facebook, utilize the stories feature daily.  By not taking advantage of this, you could miss a large potential chunk of your target market, which isn’t something you want to happen.

GEM’s social media professionals know how to utilize Facebook and Instagram stories to increase engagement for businesses.  So, leave the work to us while you focus on daily operations.  Contact us today at (866) GEM-CORP, or through our website, and we’ll get right to work!