the power of an infographic

March 20, 2016

In a society full of technology and visually pleasing elements, it is no wonder that using an infographic as a good marketing tool is a no-brainer. But why are infographics so powerful?  Why is it that a viewer is more likely to click on an infographic than a news article? In this article, we will explore the few key reasons that indicate your company needs to start utilizing infographics too.

Visual elements are they key to successful connection and communication with todays society. Whether you are marketing a new coffee or the latest tablet, using visual elements will increase your company’s positive reception. Recent statistics show that we process visuals about 60,000 times faster than a standard written article. That means more positive feedback when it comes to using an infographic top promote a new part of your business.  The consumer will be more likely to click and learn more.

One of the most powerful things about an infographic is that is shareable with the push of a button. Users are extremely receptive to anything they can quickly share. Being able to share and repurpose content is a bonus for companies who particularly like your infographic-your content gets re-shared, and they draw more traction to their site. It is a win-win situation for all. 

The next time you want to share a new piece of information or explore something new, consider using an infographic. A visually pleasing image goes a long way!

– Jackie Teschon

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