marketing agency

The Advantages of Using an
Outside Agency for Your Marketing

October 10, 2019

As a small to midsized business owner, you know that marketing is critical for your business to stand out among larger competitors.  You also know that marketing is going digital, so using the right tools to monitor consumer trends and engage with the customers online is a must in order to generate leads.

            You generally have two options when it comes to marketing your business.  You can do it in-house or you can hire an outside agency. While in-house marketing makes sense if you already have internal experts, using an outside agency is the way to go otherwise and will help your business thrive in ways you never knew it could. The purpose of this article is to illustrate the benefits of hiring an outside marketing agency to promote your business.

            As a business owner, you know everything about the financial side of your business. However, unless you have had past experience in marketing, you likely do not have the same level of expertise in the field as an outside agency. Marketing professionals are trained in specific areas of digital marketing, such as SEO and social media, and they know how to utilize analytics tools to capitalize on the latest consumer trends.  Certain agencies will have expertise in other areas besides promotion and advertising, which is definitely an added perk if you hire such an agency. GEM is a good example of a full-service agency that caters to its clients’ additional needs.  The content and social media team put out relevant material that sets the right mood to capture the target audience of each client based on current trends and the values of their customers. At the same time, if one of our clients suddenly has their server go down, they don’t need to worry about losing a productive workday. Our IT professionals are there promptly to fix the issue. Imagine if our clients had to deal with an agency they doesn’t know how to fix this separate issue?  While every agency is different the ones that offer a wide range of services, such as GEM, can help take care of more than just your marketing and advertising needs.

            If you do not have an in-house marketing team already, the cost of hiring and training team members is something to consider. According to ZipRecruiter, the average salary of a job in digital marketing is $32,500.  You would have to multiply this average, give or take, by however many employees you would need for your marketing and add the costs of training them and purchasing new equipment to estimate how much the process would cost. On the contrary, when you hire a digital marketing agency, you are hiring several different people with different skills for one flat cost. In general, this winds up being more cost-effective and allows you to start marketing right away without going through a hiring and training process first.

            Whether you choose to do your own marketing or hire an agency is ultimately your decision, and it may make sense in some circumstances to market in-house, e.g. if you already have an internal marketing team.  But marketing agencies devote their full attention to the field without the other obligations business owners have, so they ultimately have more time and resources to grow your business, leading to more success overall.   

Written By: Anthony Luparello

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