Spring Cleaning: Know the Importance of Evaluating These 4 Digital Marketing Tools Now
March 19, 2020
With spring in full swing, it is important to take a look at your digital marketing efforts this year and figure out what’s been working and what needs to be improved. Today, GEM would like to inform you of 4 important digital marketing tools you need to focus on the most right now, and why it is so important to focus on these in particular.
Your metrics. In the beginning of the year, you hopefully came up with a few key goals for your digital marketing strategy. Now that the first quarter of the year is over, it is important to analyze your metrics to figure out which tools are advancing your business and which ones aren’t. This is an important task because it helps you focus your attention and resources on a few key areas that are working, rather than wasting them on tools that don’t help your business.
The characteristics of social media users. Social media marketing is a cheap, effective tool, but you want to make sure you’re putting your focus towards the right platforms for your target audience. It is important right now to evaluate the characteristics of the users of each platform and be able to compare them to those of your target audience so you know which platforms to focus on the most.
Online reputation management. It’s super important to make sure that 100% of your customers are happy with the service you provide them. Retaining your relationships with existing customers through online platforms and responding to complaints in a professional, friendly manner goes a long way toward bringing new customers in. In the midst of the circumstances going on right now, certain aspects of your business might have changed and thrown customers off, so it’s important that you keep them informed of these changes and what you plan to do to help them adjust.
Your calendar for the rest of the year. You should be checking your marketing calendar frequently, but now is the time to focus on it from a wider view and figure out what you have accomplished so far and what the steps are for the rest of the year. Some of these steps may need to be revised due to recent events, and it’s important to come up with a plan for that now to avoid it snowballing later.