

Our digital marketing experts recognize that social listening is essential for every business.
In order to succeed in today’s marketplace, you need to make sure you let the customer know they are being heard. And based on that, you need to be able to take their constructive criticism and use it to improve the overall experience. This is where social listening comes into play.
What Is Social Listening?
Social listening often gets confused with social monitoring. Social listening is a two-part process by which businesses collect information regarding what customers are saying about them on social media, and then apply that knowledge to their overall strategy.
Why Is Social Listening Important?
Social monitoring isn’t enough to keep your business strategy strong. We’re here to tell you that social listening is important, for the following reasons:
At GEM Corp, we help businesses develop their social listening strategy and make long-term decisions based on relevant information. Contact us today at (866) GEM-CORP, and our social media team will get right to work!
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