Our mobile marketing experts utilize the following checklist to help our clients grow their business.
Mobile Marketing Checklist for 2021
If your mobile marketing strategy has these components, it will help you grow your business in 2021:
- Relevant content. In order to penetrate the mobile market, your content needs to be up-to-date and relevant to what the customer needs. If it’s overly broad or generic, your content could get lost in the clutter or overshadowed by other brands that are taking a more personalized approach to the customer.
- Concise messaging. Mobile customers don’t want to read a wall of text and then have to figure out the details themselves. An important component of a successful mobile strategy is clear and concise messaging. Your message should contain a clear description of your product(s) and your business, as well as a call-to-action that lets customers know what to expect once they take the next step.
- Hyperlocal targeting. Hyperlocal targeting enables you to target customers within a certain range of your business based on their smartphone’s IP address. By taking advantage of this useful tool, you’re less likely to waste time and money on low-quality leads, and you’ll instead be able to allocate your resources toward customers that are the most likely to bring you success.
- The right timing. In order to reach the customers that you intend to reach with your mobile strategy, your messages need to be sent at the right time, and in the right place. Take the time to do some research on your target market and get to know their daily habits. For example, if you are an upscale restaurant, the best time to send a message or email would probably be at 5 or 6pm on a Friday or Saturday. If you’re running a dry-cleaning service, launch your campaign at the beginning or end of the workday.
The digital marketing experts at GEM implement all the right tools to help our clients grow their mobile strategy. Contact us today at (866) GEM-CORP, or through our website, to get started!