How Should You Market for Cyber Monday This Year?
Our web design experts recommend you tailor your website and business to Cyber Monday in the following 4 ways:
- Create a dedicated landing page. Your business’s website probably has a lot going on. This is a good thing, but when it comes to Cyber Monday shopping, you want to make things a little simpler for your customers. This is where a well-designed landing page comes in. A dedicated URL can help boost SEO for year-round customers, and it will help your current customers find what they’re looking for with ease.
- Increase ad spend. We’re far past the days where a simple social media post or email blast was a foolproof way to help your business stand out. Now, we’re in a time period where it’s important to utilize your ad spend as much as possible in order to create campaigns that stand apart from your competition and get customers to visit your website.
- Test your website’s speed. Our web design experts like to emphasize that it’s not enough to simply say or think your website is quick. Because most business is now being done online and customers have so many options, they’ll simply leave your site and go to another business if your website is slow to load. Therefore, website speed is more important than ever, and you need to actually test that speed before launching your campaign.
- Don’t forget about email. Just because we said that email on its own isn’t enough this year doesn’t mean you should forget about it altogether! For many industries, the average open rate of an email is over 20%, with as high as a 5% click-through rate. We recommend creating a short, SEO-friendly email campaign that outlines your products and services and really captures what your customers are seeking.
Luckily, we have created an informative e-book that will give you helpful tips for increasing your site traffic and gaining valuable leads. Click here to view the e-book and be on your way to a successful Cyber Monday!