5 Latest Trends in
Mobile Marketing

September 06, 2019

With the average person spending over 4 hours per day on their mobile device and less time watching television and reading newspapers, it is no secret that marketers are taking advantage of this statistic.  Mobile marketing is at an all-time high and enables marketers to reach an audience that they never could by staying with traditional advertising.  Like all other segments of marketing, mobile marketing has trends every year that you need to keep up with in order to be successful.  What are the latest trends you need to know about?  A list follows.

  • Higher-than-ever mobile ad spend. By the end of 2019, mobile ad spend is expected to reach over $93 billion, and it is expected to reach $131.41 billion in 2022.  Social media platforms account for the overwhelming majority of this spending.  Therefore, it is important to have plenty of room for social media in your advertising budget and to utilize data analytics to help determine the best networks to use.
  • Augmented reality. Customers today want to be able to test out a product or service before buying it.  Augmented reality gives them a chance to do so.  For example, a customer searching for clothing could use an app to construct an avatar that fits her height, weight and skin color, and then pick out different articles of clothing to put on the avatar.  Assuming the software is accurate enough, something like this gives customers the ability to “try on” clothing on their own time without having to make a commitment right away or go to a brick-and-mortar store.  Have your web development team create an app that allows customers to test out your product and make room in your budget to do so.
  • Voice tech’s increasing role. It is becoming increasingly popular today to perform an Internet search on mobile devices using one’s voice instead of typing.  According to Comscore, it is predicted that more than 50% of searches will be voice-based by 2020.  Your web development team can customize content on your company’s site so that customers can easily reach it by performing a voice search.  Also consider installing bots that can speak to your customers so they can learn about your brand without having to read something off their phone.
  • Location-based marketing. It is becoming increasingly easy to track customers’ locations through the use of IP addresses and location services that they choose to activate on their devices.  The customer can enter an area within a certain radius of your business and receive push notifications about your latest sale or relevant information on your products.  This makes it easy for a small or midsized business like yours to become known outside the clutter of larger businesses, especially if you are located in a major city.
  • SMS marketing. SMS marketing gives customers a level of personalization that can’t be matched.  Although messaging apps and social media are rising in popularity, SMS still remains the dominant form of communication.  SMS messages have a 98% open rate within 15 minutes of receipt, while Facebook ads have a maximum click-through rate of 1.61 percent.  United States federal regulations prohibit marketers from sending messages to potential customers without getting their permission first, so by taking this approach, marketers can advertise to the people they know want to hear from them.  This makes the customer feel valued and allows a personal relationship to be established, making the transition from stranger to customer easier.

Written By: Anthony Luparello

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